We use our proprietary data and tools to carry out specific marketing mix modeling activities to ensure that brands we support remain competitive in the informal trade
OTM is a suite of apps built to empower informal retail in Africa with technology.
The OTM App enables kiosks and sales representatives to place orders directly from wholesalers in real time, earn cashback on OTM exclusive manufacturer SKUs and manage credit control.
The OTM Wholesale ERP enables wholesalers to manage all aspects of their stock, issue purchase orders to suppliers and manage their sales. OTM’s Direct Distribution module also delivers exclusive manufacturer set pricing and discounts
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The OTM Manufacturer Portal offers real-time market data from informal trade.
Through the portal manufacturers have access to market share information, sell-out data, buy-in data, stock levels for their and their competitor SKUs and live competitor pricing.
The portal also allows manufacturers to directly distribute their products to OTM customers utilizing business intelligence for enhanced decision making
We use our proprietary data and tools to carry out specific marketing mix modeling activities to ensure that brands we support remain competitive in the informal trade